Walmart price tracking12/6/2023 What this meansįor those looking for the convenience of purchasing a plethora of goods online in one location, Walmart is obviously the place to go. Only one time did Walmart lower their price after Amazon undercut a Walmart price which was likely a coincidence. This happened on average 3.5 days after the initial price reduction. When a competitive retail store lowered their price below the Walmart price there was over a 50% chance that Walmart would lower their price within the next seven days. They do however react to other retail stores such as Target and Kmart. Walmart does not seem to react to Amazon. Walmart often had a very comparable product that was priced lower but could not be used for this comparison study. One thing to note was the brand of products chosen for comparison in the categories. Walmart did exceptionally well in the Auto, Food, and Home Goods and not as well in Toys and Electronics where Amazon was the lowest price 52% and 57% of the time respectively. Depending on the category Walmart’s performance varied. Take Amazon out of the race altogether and Walmart jumps up to having the lowest price 88 percent of the time across all categories. This would be even closer if you disregard food, a category that Amazon did very poorly in. Amazon was the second most competitive having the lowest price 33 percent of the time. Overall Walmart had the lowest price 55 percent of the time (see the chart above). This is evidence that Walmart is tracking competitor’s prices and changing their own price by just enough to defend their “Always Low Prices” motto. For example, the most frequent difference between a Walmart food price and a Target food price was one cent. However, there are indicators showing they are making efforts to have the lowest price. Our most obvious find was that Walmart simply does not always have the lowest prices. None of the selected products had rebates or incentives. ![]() For Amazon results, we selected the cheapest new product and did not include shipping. The products selected for each category were chosen from popular items sold at Walmart and at four competing retailers including Amazon. The categories included were Home Goods, Automotive, Toys, Food and Electronics. ![]() These products spanned five different categories which we compared against four to five other competitive retailers for each category. We collected the prices of 100 different products every day for a month. With these numbers, we thought it would be interesting to get a little insight into the often asked question “Does Walmart Really Have the Lowest Prices?” ![]() These low price attempts have established Walmart as the low-price king in brick and mortar retail, but what about online sales? According to Internet Retailer, Walmart’s global eCommerce business grew 21% year over year to $12.2 billion in fiscal 2014, and they project similar growth in 2015. In just the last year Walmart introduced the Savings Catcher which gives customers money back, even after they have already purchased their goods. Walmart has made big strides to retain their customers too by giving them the opportunity to “price match” when their prices weren’t the lowest. From apples to automotive parts Walmart’s iconic rollback man has slashed prices nationwide. The household name for everything you could possibly need has been claiming to give its customers the lowest prices for years.
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